Mobile phone distribution orange


Solution implemented
Logistar WMS
Benefits obtained
Logistics and preparation costs optimization

How to modify the logistics organization to enhance its fit with the development of the Mobile telephone market?

We wanted to completely revise our logistics concept, to improve our capacity to adapt to the needs of the market: third party distribution, B-to-B and B-to-C. Working together with the Logistar team, enabled us to set up a multi-channel logistics organization that takes into account the personalization of orders and the movement of flows to the Internet.

Maia Moskatelo
Logistics Director, France Telecom Supply Chain France

Initial situation

A distribution ensured by various logistics providers. Too many information systems used.


Ensure that operations are aligned with market trends, to obtain and consolidate new market shares.

Solutions apportées

Solution running mode

Gains and benefits obtained